Chains Overview

Chains are automatic message sequences sent to customers with specified intervals. Use them for follow-ups, nurturing, and customer reactivation.

Why Use Chains

  • Follow-up — remind customers who didn't respond

  • Nurturing — message series to prepare for sale

  • Reactivation — bring back customers who went cold

  • Onboarding — educate new customers


How Chains Work

Customer enters pipeline stage

Chain starts

Step 1: Message (immediately or after N minutes/hours/days)

Step 2: Message (after specified interval)

...

Customer responds → Chain stops

Chain automatically stops when customer responds or moves to another pipeline stage.


Creating a Chain

Step 1: Open Editor

  1. Go to agent editor

  2. Open "Chains" tab

  3. Click "Create Chain"

Step 2: Configure Launch Conditions

Field
Description

Name

Chain name (e.g., "New Lead Follow-up")

Pipeline

Select pipeline

Launch stages

Which stages trigger the chain

Exclusion condition

When NOT to launch

Step 3: Add Steps

Click "Add Step" and configure:

Field
Description

Delay

When to send (minutes/hours/days)

Action type

AI message, template, email

AI instruction

What the agent should write

Example Chain:

Step
Delay
Action

1

1 hour

AI: "Check in, ask if there are questions"

2

1 day

AI: "Ask if they reviewed the proposal"

3

3 days

AI: "Offer a call to discuss"

4

7 days

Email with commercial offer


Schedule

Specify when the chain can send messages:

  • Days of week — e.g., Mon-Fri

  • Working hours — e.g., 09:00 - 18:00

  • Timezone — customer's or fixed


Chain Stops When

  • Customer responds to a message

  • Customer moves to another stage

  • Step limit reached

  • Chain disabled manually


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