Triggers Overview

Triggers are automatic action rules that fire when specific conditions are met. Use them to automate routine tasks.

Why Use Triggers

  • Automatic responses to common questions

  • Handoff to manager for complex requests

  • Pipeline stage changes

  • Document delivery on request

  • Meeting scheduling via Google Calendar

  • Team notifications


Creating a Trigger

Step 1: Open Editor

  1. Go to agent editor

  2. Open the "Triggers" tab

  3. Click "Create Trigger"

Step 2: Configure Condition

Field
Description

Name

Descriptive trigger name

Condition type

When trigger should fire

Parameters

Condition details (keywords, stages, etc.)

Step 3: Add Actions

A trigger can execute multiple actions sequentially.


Condition Types

Keywords

Fires when message contains specified words.

Example:

  • Words: price, cost, how much

  • Action: Send price list

AI Intent Detection

AI analyzes message meaning and determines customer intent.

Example:

  • Intent: Customer wants to talk to a human

  • Action: Transfer to manager

Deal Stage Change

Fires when deal moves to specified stage.

New Contact

Fires when a new contact is created in CRM.


Action Types

  • Send message — text or AI-generated

  • Send files — documents, images, PDF

  • Send KB article — knowledge base content

  • Change deal stage

  • Assign responsible

  • Create task in Kommo

  • Add tag

  • Add note

  • Send email

  • Send webhook

  • Schedule meeting (Google Calendar)


Examples

Send Price List

Parameter
Value

Condition

Keywords: price, cost, how much

Action

Send file: price.pdf

Transfer to Manager

Parameter
Value

Condition

AI intent: Wants to talk to a human

Actions

1. Create task for manager

2. Add tag "Needs attention"

3. Send: "Transferring you to a manager"


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